RECOMMENDED GUIDELINES IN THE PRACTICE MANAGEMENT FOR REAL ESTATE SERVICE PRACTITIONERS IN THE PHILIPPINES

DISCLAIMER: THESE GUIDELINES THAT I MADE IS NOT APPROVED BY PRC-PRBRES AND ARE BASED ON THE GUIDELINES OF DENTAL PRACTITIONERS, WHICH IN MY OPINION IS ALSO SUITABLE TO OUR REAL ESTATE PROFESSION. I MADE THIS FOR MY OWN USE AS A GUIDE SINCE I WILL BE OPENING MY REAL ESTATE OFFICE IN TARLAC. I DO BELIEVE THAT CRASS COMMERCIALISM DEGRADE THE INTEGRITY OF REAL ESTATE SERVICE PRACTITIONERS AND DESERVED NO PLACE IN THE REAL ESTATE PROFESSION. I ALSO BELIEVE IN THE ARCHAIC DOCTRINE  OF LAWYERS WHICH ABSOLUTELY PROHIBITING THEM FROM ANY FORM AND KIND OF ADVERTISING IN THE PHILIPPINES ON THE THEORY THAT A LAWYER’S BEST ADVERTISEMENT IS A WELL-MERITED REPUTATION FOR PROFESSIONAL CAPACITY AND FIDELITY TO TRUST BASED ON HIS CHARACTER AND CONDUCT.

I. SIGNAGE

A. SIGNAGE OUTSIDE THE ESTABLISHMENT AND OFFICE DOOR MUST
1. conform to the building signage specifications
2. conform with the regulations of the local government code
3. possess a size proportional to the façade of the real estate office
4. be decent and dignified looking

B. CONTENT MUST INCLUDE ONLY THE FOLLOWING:

1. Name of the Real Estate Service Practitioner
– shall use only the usual titles and academic degrees such as “Real Estate Broker”, “Real Estate Appraiser”, “Real Estate Consultant”, “R.E.B.”, “R.E.A.”, or ”R.E.C.” in connection with his/her name or signature

2. Title of the Practice – eg. Real Estate Office, Realty Office, Real Estate Services Office
2. Office Days and Hours which can include- By appointment only
3. Contact Number (optional)
4. E-mail address (optional)
5. Office Address
6. Nature of Practice – eg. Brokerage, Appraisal, Consultancy.

5. Specialty / Specialist – eg. Project Selling, Raw Lands, Residential, Commercial/ Industrial, Documentation, Title Transfer etc.

7. Institution/Company/ Department/ Realty Logo – eg. PAREB logo
-for Institution logo;

C. SIGNAGES THAT ARE NOT ALLOWED
Signages with
1. Unprofessional Title of Practice- eg. Spa, Club, Holiday, Resort etc….
2. Unauthorized use of the title of a Specialty/ Subspecialty
3. Unauthorized Design
a. personalized logo for single proprietorship or partnership
b. picture of real estate practitioner , caricatures or cliparts
c. terms such as “due diligence”, “lot verification”, “feasibilitiy study”, and other technical terms
d. comical or informal fonts
4. neon lights
5. motion signages
6. promos and discounts
7. sponsors or any form of product endorsements
8. other Titles given by organizations not accredited or recognized by PRC PRBRES – eg. Property Specialists, Sales Agents, Property Manager – with due respect, just place them in your curriculum vitae or seek approval from the PRC PRBRES

SAMPLE OF A CORRECT SIGNAGE

Sample Signage for Real Estate Office in The Philippines

*** can include office address, contact no., e-mail address and office schedule

II. CALLING CARD
– must be of standard size
A. CONTENT MUST INCLUDE ONLY THE FOLLOWING:
1. Name of the Broker/Appraiser/Consultant
2. Title of the Practice
3. Office Days and Hours
4. Contact Number
5. Email Address
6. Office Address
7. Nature of Practice
8. Specialty – if applicable
9. Subspecialty – if applicable
10. Institution/ Company/ Department/ Realty Logo
*** SAME RULES APPLY – please refer to signages
B. NOT ALLOWED
Calling cards with
1. Unprofessional Title of Practice
2. Unauthorized use of the title
3. Unauthorized Design
a. personalized logo for single proprietorship or partnership
b. picture of the Broker/Appraiser/Consultant , caricatures or cliparts
c. comical or informal fonts
4. sponsors or any form of product endorsements
5. other Titles given by organizations not accredited or recognized by PRC PRBRES

SAMPLE OF A CORRECT CALLING CARD

Sample Calling Card for Real Estate Brokers/Appraisers/Consultant

Correct Calling Card

III. PRC CERTIFICATE OF REGISTRATION, SCHOOL DIPLOMA AND PRC IDENTIFICATION CARD
1. PRC Certificate of Registration and School Diploma must be displayed in a conspicuous place of the real estate office either on the Reception or Broker/Appraiser/Consultant’s office Area.
2. Certificates/ Diplomas of Post Graduate Training from a Recognized Real Estate School/ College/ University and Certificates issued by the Accredited Training/Service Provider of the PRC – PRBRES maybe displayed together with the PRC Certificate of Registration and School Diploma.
3. A photocopy of the unexpired PRC Identification Card must be retained inside the real estate office of the main office and all of its branches.
4. Original PRC Certificate of Registration and School Diploma should be displayed in the main office and a Copy of the Certified Original PRC Certificate of Registration and School Diploma in the other branch or branches of real estate office should be displayed.
5. Other Plaques, Testimonials and Certificates of Appreciation maybe likewise displayed inside the dental clinic but separately from the PRC Certificate of Registration and School Diploma.
6. Display of the PRC Certificate of Registration and School Diploma of the licensed real estate associate/s and salesperson/s is only optional but encouraged.

V. COMMERCIAL POSTERS/ TARPAULINS AND BROCHURES
A. ALLOWED
1. Display of Commercial Posters and Tarpaulins, inside the real estate office
2. Materials for client education given inside the real estate office.
3. Selling/ Display of real estate listings/products/services inside the real estate office but must not be seen from the outside.

B. NOT ALLOWED
1. Display of Commercial Posters and Tarpaulins outside the real estate office or placed inside but can be seen from the outside.
2. Brochures or Flyers given outside the real estate office.
3. Display of Services offered outside the real estate office or placed inside but can be seen from the outside.
4. Display of Property Listings even without advertisements outside the real estate office or placed inside but can be seen from the outside.
5. Display of Discounts / Promotional Services offered outside the real estate office or placed inside but can be seen from the outside.

REFERRENCE: http://thedentistbook.com/guidelines/#comment-3874, accessed on April 15, 2021